SMS Advertising

SMS Advertising – A rapidly growing trend in the market

Advertising, as a basic concept, is a way to acknowledge the consumers about a product or service brought into the market by briefly specifying the advantages and utilities of that particular product or service. Advertising is one of the most significant aspects to consider deeply while framing strategies and plans for product promotion of any company. Today advertising has become an integral part of the functional activities of an organization. In order to acquire a better pace in the highly competitive market today, a considerable part of the total expenditure has to be given to advertising segment. The advertising is helping the market players to fetch out encouraging market statistics both in global as well as domestic markets. Thus finding its scope in local as well as in the global markets, adverting in recent years has grown from almost a virtual activity to a mandatory activity for almost every organization all around the globe. However there are a number of modes of advertising a product. These include advertising through print media like newspapers, magazines, chronicles etc., advertising through TV or radio and as a new trend through new technology – SMS adverting.

The dramatically increasing number of mobile phone users worldwide has created a high potential SMS advertising market in recent years. As the number of users is growing, it is becoming easier for market players to approach to the consumers through their mobile phones by send them an SMS describing the product or service they are dealing in. The trend is reported to growing more rapidly for the products preferred by the age group 15-40 years. SMS advertising is growing more popular in conducting advertising campaigns to pull out responses from the consumers for various industries. In order to increase the SMS advertising market with a greater growth rate a number of SMS suppliers are offering a range of services to the ad agencies. SMS advertising is a direct response mechanism while other form of advertising are not interactive.

Apart from SMS advertising the other related services growing rapidly in the market are SMS marketing and interactive SMS services. The increasing market for SMS advertising have a significant impact on the advertising revenues earned by various advertising companies. The cost effective feature of SMS advertising is attributed to be the main reason for a drastically high growth rate of SMS advertising market. SMS advertising is a one-to-one communication technique. Interactive ad campaigning is able to fetch very encouraging market results as the method used in SMS advertising announces free gift coupons or some other types of special offers. So SMS advertising are becoming very useful in promoting business or acknowledging launching of a product into the market. SMS are also being used for campaign management services for conducting various campaigns regarding different products. The service is very useful for competitive markets by making the advertisement more interactive. The consumers (respondents are attracted through various offers base of draw or the skill of the consumer. To engage more consumers the advertisement with multiple responses can be developed.

Advantages of SMS Advertising
There are a number of factors accelerating the SMS advertising market with a rapid pace. With growing number of mobile users worldwide SMS advertising is able to cover a significant part of market. Moreover while sending an SMS to a list of consumers there is a rare chance that the consumer can ignore the message and this way through SMS advertising the overall impact on the market is comparatively better. Another feature of SMS advertising is the timely delivery of the message. The most potential market for SMS advertising is estimated to be the age group 19-45 years. Though other age groups also create a considerably market for the SMS advertising but the age group 19-45 has remained the main target group for the ad agencies or the businesses. The statistical data reveals that the overall response of the SMS marketing is simply more than any other form of advertising. The adverting in this mode has one another accelerating factor i.e., free gift coupons or other similar offers for the respondents.

Various service providers in the mobile sector are offering different SMS packages for the ad agencies and businesses for sending an SMS to an exhaustive list of consumers. These packages are offered at comparatively lower prices and thus the overall adverting expenses in SMS advertising comes to be remarkably below the expense in other modes of advertising. For consumers it’s a better way of advertising as they are awarded back for most of their responses. Though these awards in form of gift coupons are on a draw basis but a number of consumers’ responding activity is mainly driven by these offers. As this mode of advertising is an interactive mode, thus it is easier for consumers to get clarification on a product or service they are looking for. A short text message is first sent by the ad agency or the company describing the product or service along with the gift offers (if any) and if a consumer is interested in that particular product or service he/she may call back to the sender to get further clarification. Thus due to this interactive feature of the SMS advertising, the market for this mode is expected to expand very rapidly. This way SMS adverting is really very unique, interesting and beneficiary way of advertising.

Growing Market Prospects Worldwide
As mentioned above, the SMS adverting market is growing with a considerably high pace and various features associated with this mode of advertising are expected to fetch out more encouraging market results in coming few years. The total revenue earned by the advertising industry has a remarkable contribution of the SMS marketing. Moreover the revenue for SMS market is growing consistently and is expected to grow with a drastic pace in near future. The market data shows that as compared to other mode of adverting, the SMS adverting is growing with a better pace and the revenues earned through this mode is considerably encouraging. Due to all these positive features related to almost all the industries have adopted the SMS advertising for their product promotion activities.