Shop Till Your Mouse Breaks..!!

The Monday immediately followed by the Black Friday is known as Cyber Monday. This year the Cyber Monday is on December 1st. Cyber Monday marks the ceremonial kick-off of the online shopping season in the United States. Cyber Monday is a busy day for online retailers just like the Black Friday for traditional brick-and-mortar stores.

The concept of Cyber Monday was started two years ago as a marketing gimmick by shop.org, which is part of the U.S. trade association National Retail Federation (NRF). The term was framed on the basis of a research in 2004 that showed that 77% of the online retailers reported a significant increase in their sales on the Monday after the Thanksgiving.

According to ComScore Networks, an e-commerce tracking firm, the online spending on Cyber Monday in the year 2005 was $485 million; this was a 26% percent increase from a year earlier. As per Akamai Technologies, even the total visits to shopping sites increased by 35 percent. Ecommerce sites have been reporting that the year’s busiest online shopping days are December 5 to December 15.

The basic premise of Cyber Monday was that consumers can shop from their offices when they return to work after the Black Friday Weekend. The basic idea still remains the same, but the online retailers are now offering lower prices and promotions to highlight their sales on Cyber Monday. Cyber Monday has helped the online retailers to promote their sales to unbelievable heights. So, it is that time of the year again when you get online and shop till your mouse breaks!